What could be more important to employees than salary?
Answer: good company culture.
A study by Deloitte found that company culture is the 2nd top factor when choosing where to work, right below financial rewards. Talents would even take a $7,600 pay cut if that means working in a better culture.
Yes, that’s just how important company culture is.
It could be the difference between attracting the best candidates and losing them to your competitors.
So, how do you build a good company culture? What does a good company culture even mean?
What’s the best company culture type?
If you’ve been following our blog, you’ll notice how we like to explain company culture as the company’s “personality”. It’s the shared values and beliefs in the company that shape how its people work.
Just like human personality, there is no one “best” company culture. And just like with personality, it’s a matter of fit.
A culture that considers everybody’s feedback is great for companies who deal with innovation, but not for organizations that need to make quick decisions.
Let’s go through the 4 common types of company cultures and how to identify which one is the best for your company.
A company with the Community culture type is akin to a large family. It’s a friendly place where everyone has a lot in common with each other, with high trust and strong bonds with fellow employees and the company. In other words, this type of culture focuses on fostering psychological safety for its people.
In this culture type, the leaders act as mentors to employees. Rather than just subordinates, they care about the growth and development of talents. A company with the Community culture type is held together by loyalty, engagement, and teamwork.
- Main Quality: Family-Oriented
- Leadership Style: Nurturing
- Common Value: Loyalty
The Innovators are all about experimentation. This culture type fosters a creative, dynamic, and sometimes chaotic work environment. The people in this kind of company are highly welcoming to fast changes and are very adaptable to them.
The leaders in an Innovators culture are risk-takers who encourage employees to experiment and take risks in order to come up with something new. This culture bonds people together with creative freedom, personal initiative, and the passion to create groundbreaking innovation.
- Main Quality: Creative
- Leadership Style: Visionary
- Common Value: Agility
The Champions are an ambitious and high-achieving culture. Getting the best results is the number one thing. This culture is tough, competitive, and even cutthroat with a strong focus on targets and goals.
The leaders have high expectations and give little room for mistakes. They push and drive employees to achieve targets and deliver more. WIth such emphasis on winning, employees in the Champions culture are highly competitive with each other, but everyone is bound together with the shared desire to win in the market.
- Main Quality: Competitive
- Leadership Style: Firm
- Common Value: Profitability
The Systematic culture type is defined by structure and order. People in the company work by the book in an organized and structured environment. There’s a procedure for everything, and employees put importance in the smooth running of the company.
In a Systematic culture, leaders are efficient coordinators who direct people through such standard procedures. The main goal is to ensure that the company is functioning as efficiently and smoothly as possible. This culture brings people together with stability and predictability.
- Main Quality: Hierarchical
- Leadership Style: Coordinating
- Common Value: Security
Which culture does your company have?
Our company culture, as seen on Dreamtalent.
Knowing your own company’s culture is the first step in knowing what kind of candidates are best for you. With the Culture Fit Assessment in Dreamtalent, companies can discover their culture in detail: dominant type, secondary type, cultural elements, and more.
Once you’ve discovered your company culture, you’re one step closer to finding the best talents that would fit your unique culture and thrive with your company.